One of the most important elements of onsite SEO is the usage of the META title tag. While including keywords in your site’s content and in a META keywords tag usually gains the most attention, the META title tag is certainly not something to be overlooked. Additionally, considering recent developments in the world of SEO it has actually grown in importance. Once you learn how to make use of the proper META tags then you will be able to give yourself an easy boost in the search engines.
First of all, the recent news that has everybody talking is that the major search engines have announced that they no longer use the META keywords tag. In fact, Google hasn’t used the META keywords tag for years. This comes as a surprise to many people who have focused their SEO efforts on this, however everyone can now put the debate to rest. Neither Google nor Yahoo! use META keywords to determine a site’s ranking in the results.
The META title and description tags still remain extremely valuable however in terms of your overall SEO. For your META title, it’s the title that a browser sees when they make a search and see your page listed. It’s also of the utmost importance for making your site be seen as important for a search in the eyes of the search engines themselves.
Therefore you should try to incorporate one or two of your keywords into your META title tag so you can improve your rankings for them. However, while you do this you have to keep the overall character length of your title limited. A good rule of thumb is to keep your title under 65 or 60 characters in length. Anything more and it will get cut off. So do your best to incorporate a few of your keywords while keeping the length down to ensure they get included and displayed.
The META description tag is also still very important for SEO. The description tag is what will be displayed under your title when your page is viewed in the results of the search engines. This is another spot that you can include some keywords and phrases. The length for the description should be approximately 150-160 characters or less.
As mentioned with the META tile tag, the length is of extreme importance with the description tag as well. Anything more than 160 may be overlooked and will only hurt your appearance. So be sure to get to your point quickly, and to include a few phrases without being repetitive or spam like by stuffing one after another in there.
A decade ago it seemed that META keywords were the most important SEO factor. Then as time went on, it became gradually less important, and now it’s not used at all. That’s the way that the world of SEO works. Now, the META title and description tags have gained great importance to helping your ranking. So include them on all of your pages and use them properly to see great SEO results.
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