As a website publicist I’m always hearing about the latest and greatest way to get my client’s brand out to the public in an orderly yet expedient manner. Fly-by-night methods and organizations come and go, yet the original promotional concepts that yield that greatest results are still at the forefront of the publicity industry, they’ve just evolved and taken a different shape.

Pursuing to the emotional pressure points of the populace while weaving a web of information and post hypnotic cues through the cynical conscious minds to the unconscious faculty of legions of oblivious targets (oops! I mean ‘potential customers’) is still the name of the game. Television, the visual stimulus that fed exhausted, lackluster minds with a temporary, emotional escape from reality has been replaced by web-mercials and the fast pace of viral media.

The intellectuals that would gather facts on industry, politics and special interest concepts once supplied by the New Yorker and the New York Times is now replaced by the 24/7 information tornado of Web 2.0. Those colorful ads in Time and the Sunday paper have been overshadowed by interactive flash ads that cater to the senses of sight and sound. And of course the idiot radio DJ that would spit out grotesque and perverted one-liners while simultaneously converting the listeners mind matter to mush has been replaced by special interest audio and video Podcasts.

The reactions and actions of the population have kept the same structure, but the adaptability and ability to absorb messages has evolved. When marketing to the masses the path to the decision making sector of the mind is still initiated with a single stimulus such as an image, sound or scent. When the attention is attracted, keep that initial stimuli active like the hypnotic dance of the cobra, then use the other senses to input messages for instant or future action, in most cases this action is a purchase.

Using television and AM/MF to promote a business on a shoestring or unlimited budget is like passing up a brand new luxury sedan for a’85 Hyundai. These methods are out of date and should only be used as modest forms of passive branding while the heavy lifting of promotional branding and call to action publicity marketing should be done with online video, social and news bookmarking, press release distribution, blogging, unique article distribution, Podcasts and other innovative white-hat methods that cater to habits of modern man.

Want to find out more about Publicity Marketing, then visit Princeton Corporate Solutions website at Princeton Corporate Solutions

With all the search engine optimizers, online marketing and free article submission sites online, there is no shortage of self proclaimed Publicity Marketing gurus out there. Sadly most of these companies are fly by nights seeking quick profits without the true experience and ability to actually perform the task they were hired for.

Most of the publicity marketing firms are simply affiliates and resellers for various vendors as well as back link and submission builder sites. The problem is, with a service that is 100% outsourced the company you’re hiring doesn’t have a real understanding of how to put a solid, long-term plan together that will reap fast and ongoing results that will raise name awareness, increase website traffic and brand you as an industry expert.

Before one hires a publicity marketing group, prequalify this company by asking the following questions: First, What genres of online publicity marketing do they cover? Here is the information you need.

For a credible campaign that has short and long-term results the firm must cover online video submission to multiple high PR video sharing sites using targeted long tail key phrases, press releases to a minimum of 20 sites that specifically brand you as an industry expert to gain legitimacy, keyword targeted links on social and news book marketing sites that provide good content to the online community an create a legion of back links to your site and photo marketing which is an ultra powerful yet highly ignored form of marketing by the inexperienced online publicity marketing fraternity.

These are the bare minimum characteristics of a solid branding and publicity marketing campaign that will yield both direct response results as well as long term publicity and branding results that will launch your company light years ahead of any other website or brick and mortar company in your industry niche.

Want to find out more about Real Publicity Marketing That Packs a Punch, then visit Princeton Corporate Solutions’ site on how to choose the best Publicist and more

So many companies dream of going public to raise massive amounts of capital, as set up for an exit strategy, to make acquisitions with stock and for many other reasons. While your intentions may be pure and with genuine motives, you’re entering shark infested waters of boiler rooms, crooked attorneys and underbelly consultants who have made careers off of taking well intentioned executives just like you for a 24 month rollercoaster ride while they take every penny you have as your company shrivels up like week old road kill.

Just and honest consultants in the ‘public offering’ industry are as rare as the illusive white elephant. This industry exists in a cesspool surrounded by rose gardens; from afar it looks amazing and an image of a dreamland but get up and close and the sludge and odor are enough to make you run and hide. So what do you look for in a consultant? The best consulting firms are the ’boutique firms’ with minimal overhead that keep a low profile and are made up of 3 or 4 ‘partner’ consultants.

These firms typically have the experience of working with the large consulting groups but for one reason or another have decided to leave and go out on their own. The great thing is, these small groups typically have massive contacts and process your entire public offering in-house. Offering a complete turn-key solution that is managed in-house offers a huge advantage because there is accountability and you can actually build a relationship with the people that are making your dream of a public offering come true.

These ’boutique’ consultants will usually stay onboard as growth consultants for the life of the company in exchange for modest fees and a pre-IPO or pre-OTCBB equity position. The large firms will hack you out at the knees and gouge you with fees while they take massive amounts of equity in your company which takes away your bartering chip when you need to offer more stock to the public to raise capital.

The small firms will also work one on one with you to show you how to use your stock to grow through acquisition and other nifty ways to use stock to grow. Seek out the boutique consulting firm and save the attorney for spot audits. Hold on to your cash. Why pay outrageous fees to lawyers when you can pay 60% less with a small consulting firm that will add all the bells and whistles for free and actually get your stock trading, usually in half the time?

Take Your Company Public, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!