Tag Archive | "website promotion"

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Website Design What To Do First

Posted on 28 January 2010 by Larry Edwards

In the matter of website design what to do first, a person who is contemplating starting a website or some sort of blog and who thinks that he or she might like to take a crack at designing it needs to keep a few things in mind. First of all, anyone interested in designing a website should sit down and come up with a plan or a concept for what it should look like.

This means, of course, that no small amount of research is going to need to be done beforehand. What is meant by research is the fact that a person will need to correctly identify the market or niche that the website is going to be targeted at. Eventually designing a site that gives the viewer or reader the impression that it is about bicycles when it is really about motorcycles is just one example of intelligent website design.

Along with deciding or determining the kind of niche that the website will be targeted at should be a realization that the site must, above all else, be usable and logical to any visitor or reader who happens to land there. This can create a bit of tension between the desire to make the website look space-age or really relevant, graphics wise, and the need to also be functional and easy to maneuver around.

Those who fail to realize this simple requirement (usability) tend to have websites designed that require multiple plug-ins or that end up taking a really long time to load on a user’s computer because they are extremely heavy with graphics that cause images to load very slowly. Studies show that most viewers of a website will quickly move on if they have any sort of issue viewing that site.

This is why it is important to do the research, identify the market or niche, and then — first of all — design the site so that it is extremely usable. Most experts recommend that websites should try to make use of black text on white backgrounds if possible. If a background is desired, designers should also try to use a plain-color background or go with something that is very subtle.

This is why it will be vital to make sure that the text itself is in a printable color, meaning that while white text on a black background looks good, if it doesn’t print in some other color other than white they’re going to be many user complaints or visits to the website will quickly drop off.

In the end, the matters of website design what to do first come down to research and then usability. Conduct your research to make sure that you are coming up with a thoughtful and relevant website and then make that website extremely easy to use when visitors arrive there.

Before you start a search engine marketing campaign, go to The Brilliant Assistant’s site for information on website design and graphic design services.

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Key Principles of SEO

Posted on 18 July 2009 by Abigail Cotner

Are you wondering what you can do to get people to actually FIND your site in the search results? If so, and you have looked into SEO then surely you have become at least a little overwhelmed by all the possibilities.

How can you build a website which will get ranked and avoid long process of all SEO approaches and techniques? If thats what you want, keep reading to find four key principles, which you can use to get started.

The first one is always going to be focus. Is your niche specific enough to where you know exactly what kind of people are selling to? If not, then you can be assured that you are going to have a hard time making your site really stand out.

Take the time to really get specific on what you are offering to your customers and you will have a much better chance at getting noticed.

Secondly, you should place your keywords exactly where search engines will be able to read them and to understand your website is relevant – headings, your images alt tags etc. If you want this to work, placing them only in content will not help.

Third, make sure that you have a strong call to action which will lead your visitors to click on to the next page from where they are. Google can actually tell what your click through rate is and considers your site to be more relevant if people are taking action once they get there. If you are unsure what kind of results you are getting then you need to install Google analytics right away.

Finally, you will need to link your website to another sites, which are ranked by search engines and relevant to your business. Always give priority to quality, as 10 back links from relevant websites will give you more value than 50 back links from just any site. You can start obtaining backlinks by visiting other peoples blogs and posting your comments, as well as writing articles for content delivery websites, however, be sure to check the relevancy of these sites.

Take about twenty minutes a day to work with your site and make sure that these things are in place. As you do, be sure that you are treating SEO as a process and always looking for ways to improve and to become more relevant to the search engines. Then you can be assured that you will have a site which will get attention.

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Eight Mistakes To Be Avoided By SEO Agencies

Posted on 17 July 2009 by Jacob Malm

#1: Use the Word Secret. There are trade secrets in every industry, but there are no magic tricks in SEO. If your agency is a quality one, they will go out of their way to tell you that there are no secrets when it comes to ranking your page well.

#2: Forget About the Social. Social networking is tough, and there are some companies out there who earn a lot of money working only the social networks day-in and day-out. Then there are others who dont even touch it. Ideal SEO Agencies should be somewhere in-between those two extremes.

#3: Build Links From Nothing. For a site to link back to you (and increase your search relevancy) they need a reason, and good SEO Agencies should help you provide it. Content creation or help with freelance article work ought to be at the top of the list.

#4: Quickly Pushing More Services onto You. Having you pay extra for big projects and web design is one thing, but if you sign up for SEO and realize youre going to have to pay for ten other services on top of it, whats the point? Differentiating between honest, paid help and aggressive sales tactics is fundamental.

#5: Hold Old-Fashioned Business Hours. The internet doesnt operate on a 9-to-5 schedule. If your prospective SEO Agencies havent got someone you can reach at anytime, be weary. SEO is done at all hours, and the best agencies are ones with a global reach across every time zone.

#6: Bombard Blog Comments and Message Boards. This is just straight-up spamming. If your SEO companys social media strategy is to annoy bloggers and forums with links”and little else”start asking some serious questions.

#7: Do No Research. If the company trying to optimize your business knows nothing about your sector, how are they going to help you? Bad agencies jump right into SEO and treat it like the same process for everyone. Good agencies know that its nothing like that.

#8: Never Develop. The internet changes every second. New ways of search and venues for information pop up every day, and what was a monopoly yesterday can be a bit player tomorrow. Top SEO Agencies will embrace this with gusto, because they have to.

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Words That Sell

Posted on 12 July 2009 by Brian Stevens

Do you have a great website and are making some internet marketing efforts, but nothing just seem to work? Are you about to give it all up, as you feel frustrated, because you have spent a fortune, but traffic and conversions are not increasing at all? May be you have missed out something very important and forgot that SEO alone do not sell? Words do, so follow this article to find out how can you create a content, which will convert your visitors into customers.

Firstly, what you need to know about human behavior is that people are motivated to act in a certain way not by their logic, but by their emotions. When it comes to buying something the same approach works. People do not want to buy something to help you earn money, they want to know how your product can help them, what problems they can get rid off by using it.

In other words, try not to sell your products by telling how great they are, explain how people are going to benefit from them instead. Offer them some kind of emotional benefit instead of feature.

The next principle is being actually understood by people. Try to make your copy in simple conversational style. People like it that way and it will more likely lead them to take some action. Being perceived by people gives you an access to their brain, so you will have a chance to influence their decision making process.

The third principle is to write to one person you know instead of to a lot of people you dont know. Pretend that you are sitting down with a friend of yours and telling them about your product or service. You are not selling them; you are simply telling them about what it can do for them and conveying your passion and enthusiasm as a helpful friend.

If you still find this method problematic, just dial your best friend and tell them what all your business is about. Do not forget to record the conversation, you will be able to use it to write your first great copy.

If you put these principles into practice and avoid errors, you will be able to increase your conversions. Rewrite your copy as your skills develop and you feel its necessary, as it is the best way to become a great writer.

View writing as an ongoing process and soon you will not only be comfortable with it, but will see how positively it will result in your business.

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Why Use Social Bookmarking?

Posted on 28 May 2009 by Diane Sontag

Social Bookmarking is all the rage these days and there are a couple of reasons for that. One is inherent in the name…social. People are social creatures, and as our social interactions increasingly include technology-based interactions, using social bookmarking is a natural outgrowth of this fact.

As we are more prone to pass up paper and pen for text messages, we are also apt to want to share our favorite websites with our friends and family. Social bookmarking sites allow us to do this efficiently and seemingly effortlessly.

The second reason social bookmarking sites are becoming so popular is due to the increase of internet marketing. Internet marketers also use social bookmarking to promote their products and to increase brand awareness.

All internet marketers who seek to be profitable will soon see a need for a large volume of social bookmarking. And so it is natural that internet marketers turn to automation to increase their online profits. There are several options for automated social bookmarking software, buy the best by far is Bookmarking Demon.

Bookmarking Demon allows you to automate account creation and bookmarking at three types of social bookmarking sites: scuttle, scuttle plus, and pligg. Bookmarking Demon also allows you to ping accounts to increase rankings, allows proxy connections and allows a change in your browser configuration. Bookmarking Demon also allows you to add RSS feeds to your bookmarking, so internet marketers can contribute useful links in addition to their site promotion.

Due to the fact that bookmarking sites come and go very quickly, Bookmarking Demon is like a hungry lion that needs to be fed new bookmarking sites on a regular basis if you are to maximize your efforts. Fortunately the process of adding the new sites is one of the features of Bookmarking Demon and the actual task of adding the sites is simple.

So how do you find new social bookmarking sites to add to Bookmarking Demon? The only way is to search for them with the search engines. That is the easy part. The next step is time consuming, and that is verifying each search result to be sure it is a site that is still a live bookmarking site, has a registration page and meets the criteria of Bookmarking Demon. It can take hours of your precious business time to find just a short list of usable sites. One solution to that problem is to buy tested lists of bookmarking sites, such as those offered by Bookmarking Buddy. A good solution to that problem is to buy tested lists of bookmarking sites.

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